Client trainingVisited 0 of 32 modulesYour website
Before a new patient calls, she has looked at your Google listing, your reviews and your website, usually on a phone, usually at night. The website has one job: turn that visit into a booking. After this module you can check yours in five minutes and know what a good one looks like.
The website is the front desk that never closes
Most medspa sites fail their one job in the same handful of ways, all of them checkable on your own phone:
| Check | Pass | Why it matters |
|---|---|---|
| Book now above the fold, on a phone | A button you can tap without scrolling, on every page, that opens the booking system | Half of visits leave without scrolling. If the button is not there, they are gone. |
| Load time | Under three seconds on mobile data | Every extra second loses visitors. Big hero videos and slideshows are the usual cause. |
| Prices, or at least starting prices | Listed for the core treatments | "Call for pricing" reads as expensive. Patients who see a price and book are better patients. |
| One page per core treatment | Neurotoxin, filler, your top laser, memberships: each with what it is, who it is for, what it costs, and a booking button | These are the pages Google ranks (Marketing 3) and the pages patients read. |
| Real photos of your space and your team | Not stock | Trust. Stock photos of a woman touching her cheek are on every competitor's site too. |
| Phone number that dials on tap, address that opens maps | Both, in the header and footer | The two most common actions on a phone. |
| Reviews on the site | Pulled from Google, recent, with first names | Third party proof next to the booking button. |
| The membership, with a price | Its own page, what is inside, a join button | The biggest lever on the clinic's value deserves a page (Operations 6). |
What happens after the click
The booking button opens the booking system. If that takes four screens, an account, and a password, half the people who tapped it are gone. Test the whole path on your phone: from the homepage to a booked appointment, counting taps. Under six is good. Card on file and consent forms by text follow the booking (Operations 1), not precede it.
Being found
A good website that nobody finds is a brochure. Two modules cover the finding: local search and your Google Business Profile, which produces most of a clinic's search leads, and website SEO, which is the treatment pages and the speed. Read them next.
Claims, photos and consent
Every state regulates medical advertising. Before and after photos need written patient consent; results language has rules; some states restrict how non physicians describe themselves. Have your attorney review the site once and keep to the templates (Operations 5).
Try it yourself
The one job of a medspa website is
To look beautifulTo turn a visit into a bookingTo list every service you offer"Call for pricing" on the website usually
Brings in higher value patientsReads as expensive and loses the patients who would have bookedHas no effectFrom homepage to a booked appointment on a phone should take
As many taps as neededUnder six taps, with no account requiredA phone callA template site's biggest cost is usually
The subscriptionThe bookings it loses to slow loading and a buried buttonThe designBefore and after photos on the site require
NothingWritten patient consent and a check against your state's advertising rulesA watermark