Run your practice. Don't be run by it.
Most owners we talk to are exhausted: buried in the front desk, unsure what's actually profitable, and unsure the practice would hold up if a buyer ever looked closely. We built the software and the advisory to fix all three: freedom from the busywork, clarity on the numbers, and the option to sell on your terms, or never, whenever you decide it's time.
We do two things: a fractional CFO built for medspas, profitability by treatment and provider, cash flow discipline, and EBITDA readiness, without the full-time salary, plus a full, done-for-you AI operations build for your front desk and reporting.
Plans start at $449/month, published in full, no sales call required to see them. Explore our services
We're not a marketing agency or a generalist consultant. We're medspa industry experts, and the business partner you never hired.
in closed healthcare transactions
in aesthetic medicine deal experience
advisory clients, by design. Never more.
industry. We work exclusively with medspas.
Seven systems. One screen. Updated daily.
This is a real sample of the dashboard our clients log into, built and maintained by our in-house team. Scroll down and it walks through every tab on its own, or swipe / tap any tab to take the wheel, it's live. Overview, New Patients, and Competitor Socials are included starting at Freedom; Equipment P&L, Staff & Comp, the full KPI Scorecard, and daily Recommendations unlock at Clarity.
A receptionist that never misses.
Every call, text, and DM answered, day and night.
Your numbers, translated.
What made money, what leaked, in words, not spreadsheets.
Your next move, every month.
One thing to fix, told to you. No login required.
Seven systems no other tool combines, in one place
Keep scrolling, it walks through every tab. Or swipe / tap one to jump ahead.
Recovered this month
$3,510
11 missed calls answered and booked, 6 lapsed patients rebooked
You rank in the top 18% of medspas in your market, by revenue per active patient
Benchmarked monthly against practices in your radius. This is what "Benchmark" means.
This week's revenue
$38k
+12% vs last weekMonth-to-date revenue
$142k
Active patients
890
Google rating
4.9(312)
+18 new reviews this monthMarket Command Center — Botox $/unit
5 MI RADIUSTotal revenue, last 12 weeks
TAP A BAR FOR REVENUEPick your practice size, see what you're leaving on the table.
Illustrative estimate based on missed-call recovery, no-show reactivation, and competitor-pricing protection across our current clients. Your number will vary.
White glove, start to finish. We only work with medspas.
This dashboard is built and monitored by our team, not a tool you configure yourself. Want it running your front desk and reporting every month, or a one-time project instead? Both are on the table.
Real engagements, real numbers.
Ariava Medspa keeps $5K–$8K more every month
Ariava Medspa keeps $5K to $8K more every month after Nate renegotiated their promotions vendor revenue split from 65/35 to 85/15.
“Nate came in at the perfect time and gave our business a much needed facelift, a new website, new software, new SOPs, financial clarity, and the data needed to start making educated decisions. His impact has been far more than his fee and we plan to partner with him for years to come.”
Jenna, Owner, Ariava Medspa
The Skin Clinic saved $3K+/month while expanding into a new location
Nate ran a comprehensive financial analysis as The Skin Clinic weighed a new location with a significant rent increase, aiming to reduce expenses while protecting cash flow. His model guided them to an educated decision that's saving $3K+ a month, paired with a strong launch strategy and strategic hiring.
“Nate has helped us through an exciting, albeit overwhelming, expansion. His financial analysis was very comprehensive and exposed a lot of issues I had never considered as a clinician/owner. His help with a huge hiring decision was invaluable and led us to a very solid hire that brings more value than cost. I can't recommend Nate enough. If you feel exhausted, stuck, plateaued, or lost as a med spa owner, Nate is your guy.”
Hannah, Owner, The Skin Clinic
Three practice areas. Real medspa industry experts.
Most firms sell software, or marketing, or consulting, run by generalists. We built all three disciplines under one roof, run by people who have actually closed deals in this industry, so your systems, your numbers, and your strategy finally agree with each other.
Financial Advisory
A fractional CFO built for medspas. Executive-level financial strategy, without the full-time salary.
Full AI Operations Build
A complete, done-for-you AI front office. We install, configure, and monitor it, you never touch settings.
Transactions & Exit Readiness
Deal experience on your side of the table, when it matters.
The AI front office, live.
Real scenarios, real responses. Click a tab to watch the conversation play out the way it would on your practice's line. Built and trained specifically for medspa conversations by our team, and monitored weekly, not a self-serve bot you set up once and forget.
Why Freedom is $449/mo, not $249/mo
Weave, $249/mo
A generic answering and texting tool you configure yourself and never touch again. No competitor pricing data, no strategy calls, no one tuning it to your practice.
A part-time front desk hire
$2,000 to $3,500/mo, one shift at a time, out sick, off after hours, and gone the moment they find another job.
Freedom, $449/mo
Answers calls/texts/DMs 24/7, plus local competitor pricing intelligence, a monthly Owners' Session with our team, and a dedicated medspa-specific setup, not a generic tool. Configured and monitored weekly, not set up once and forgotten.
Transparent fees, published in full.
Each tier includes everything in the one before it. Freedom isn't a software account you set up yourself, it's a system we build, configure, and monitor for your practice specifically. Growth and Partner are hands-on advisory, capped at 8 clients combined, 5 spots left. Not sure which one fits?
Every tier, no exceptions: weekly text updates on your bookings, revenue, and reviews. The numbers find you, you don't have to go find them.
Self-running systems. Starts at just $449/mo.
Freedom
A built, managed AI front office, not a bare software login
Less than the cost of one missed booking per week.
- AI booking, texts, DMs & no-show recovery, built and tuned for your practice
- We configure it, monitor it weekly, and fix what breaks, you don't touch settings
- Live competitor pricing command center
- Weekly text update on bookings, revenue, and reviews, no login required
- Monthly Owners' Session
- 60-day recover-it-or-refund guarantee
Freedom + Voice
Adds AI voice answering
About the cost of 8 hours of a part-time front desk hire.
- Everything in Freedom
- AI voice answering, 24/7
- Live revenue & utilization stats
Clarity
Daily recommendations, texted to you. You never have to open the dashboard.
Less than one bookkeeper's monthly salary, with a standing advisor included.
- Everything in Freedom + Voice
- True P&L, EBITDA, per-service profit
- Daily AI recommendations and reports by text and email, the dashboard is optional
- Monthly live Executive Roundtable
Us, working the practice with you. Capped at 8 clients combined.
Growth
Hands-on execution
Less than a junior marketing hire, with deal experience behind it.
- Everything in Clarity
- 1-2 initiatives executed monthly
- Private monthly 1:1 with Nate
Partner
We run growth with you
Weekly access to the same thinking used on nine-figure deals.
- Everything in Growth
- Weekly working sessions
- Priority access across the firm
Enterprise
Multi-location groups
Custom scoped, starting point shown for planning purposes.
- Cross-location benchmarking
- Consolidated reporting
- Custom scope
The monthly Executive Roundtable
A live group call, every month, with our team and other Clarity-and-above owners in the room. We walk through what the market is doing, what's working across the group, and take your specific questions live, not a pre-recorded webinar. Freedom tier gets its own monthly Owners' Session, this is the deeper, financially-driven version.
Not ready for a monthly plan? See our fixed-fee one-time projects below, from website builds to practice valuations.
See one-time projectsThe Benchmark guarantee.
If we don't recover more than $449 in your first 60 days, we refund it. The dashboard shows the recovered dollars in green, so you'll know before we do.
Applies to Freedom and Freedom + Voice, first 60 days from go-live. "Recovered" is the dashboard's recovered-revenue figure. Refund is the subscription fee.
Fixed-fee work, published in full.
Not ready for a monthly plan? These are the discrete projects we run most often, priced up front.
Pricing & Menu Overhaul
$3,500
Full market research on what practices near you actually charge, then a rebuilt menu and price list that reflects it. The research alone takes days to do right.
New Program Launch
$3,500
Planning and financial modeling for a new service line, from launch pricing to break-even timeline.
Peptide & GLP-1 Program Launch
$4,500
End-to-end launch of a peptide or GLP-1 program: sourcing and vendor vetting, compliant protocols and consent paperwork, pricing and package structure, staff training, and a marketing plan built for a category patients are actively searching for right now.
Patient Reactivation Campaign
$2,500
A built and executed campaign to win back lapsed patients on your list, sequenced messaging and offer included, not just a template.
Membership Program Build
$2,500
A membership structure modeled against your margins and retention data, not a copy of what's popular in the Facebook groups.
Local SEO
$2,500
Google Business Profile, local citations, and on-page fixes to improve how you show up in local search.
Website
from $5,500
A full website build on the same modern stack we use for our own site: designed, written, and built in-house, not templated. Includes SEO fundamentals and the same team maintaining it after launch.
Three people. No account team between you and them.
An investment banker, an aesthetics industry insider, and the engineer who builds our platform. Software, advisory, and operations under one roof. We only take 8 advisory clients at a time so that stays true.
Nate LaBombard
Founder & Managing Principal
Currently a healthcare investment banker with $600M+ in closed transactions, $100M+ of it in aesthetic medicine. Holds a Master's in Finance from Indiana University and has operated companies from the C-suite. Runs every advisory engagement personally.
Abby
Co-Founder
B2B medical sales professional leading go-to-market strategy, creative direction, relationship management, and structured sales processes. Psychology degree from the University of Illinois Chicago (UIC).
Randy
Head of Platform & AI
Cornell graduate with software engineering experience from a top-tier bank. Architect of the Benchmark platform: the data models, integrations, and AI systems behind every client's dashboard, and builds every client website.
Asked and answered.
Request a practice analysis.
Tell us about your practice. Within 48 hours you'll have our initial read: what we see, what we'd examine first, and whether we're the right firm for it. If we're not, we'll tell you who is.
hello@benchmark-advisors.comNate LaBombard
Founder & Managing Principal
hello@benchmark-advisors.com
Chicago, Illinois