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The Benchmark blog

Educational, not promotional.

What we've learned running the numbers, systems, and deals behind independent medspas.

Financial Advisory

What 'true EBITDA' actually means for a medspa, and why most owners get it wrong

Most medspa P&Ls run through QuickBooks the way a retail shop would. That's the first place valuations and profitability numbers go wrong.

June 15, 2026 · 6 min read
Practice Systems

Your no-show rate is costing more than the missed appointment

A 12% no-show rate doesn't just cost you 12% of a day's bookings. It compounds through provider utilization, marketing payback, and patient lifetime value.

May 28, 2026 · 5 min read
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