Run your practice. Don't be run by it.
A data, operations, and financial firm for independent optometry, built by a team that has closed $600M+ in healthcare deals. The books, a device decision, the optical, staffing, an offer from a buyer: whatever the practice needs, if it touches the business side, we work in it.
Nate LaBombard
Founder, Operations & Finance
Nate runs every engagement personally. Investment banking at Baird, M&A advisory at Stout, $600M+ in closed healthcare transactions, and advisory work with optometry clinics and the private equity consolidating them.
Randy
Head of Tech & AI
Cornell-educated software engineer with years inside large institutions. Randy builds the dashboards, reporting pipelines, and websites our clients run on, including this one, built in-house.
No account managers, no handoffs. The people above do the work.
We know optometry and its buyers
Nate's advisory work spans optometry clinics and the private equity groups active in eye care. He has seen the economics from the operator's chair and from the buyer's model, and he knows what buyers pay for and what they punish.
Deal-grade financial rigor
Nate advised on the sale of a $100M+ aesthetics business while in investment banking, with $600M+ in closed healthcare transactions across Baird and Stout. Your practice gets the analysis buyers and lenders take seriously.
The aesthetics crossover
We advise medical aesthetics practices for a living. If you run IPL for dry eye, you already own an aesthetics device: we can help you decide whether a cash-pay service line is worth building, and launch it right if it is.
One thing we do not do: billing and coding consulting. Plenty of firms specialize there. We stay where we are strongest, the business side of the practice: unit economics, operations, growth, and exit.
Every price published. No call required to see a number.
The same engagements we run for aesthetics practices, translated for optometry. This is what's most requested, not everything we do: if your practice needs something you don't see here, ask anyway. Scope and additional locations adjust the final number, always in writing before work begins.
Showing all 16 services, lowest price first.
Clarity Retainer
$1,899/mo starting
Monthly close with clean books, a live KPI view of chair time, capture rate, and margins, plus a monthly working session with your advisor.
AI Tools Training
$2,500/day
Front desk, recall, and reporting workflows taught hands-on to your team by our Head of Tech & AI.
Books Catch-Up or Build
from $2,500
For owners whose last clean P&L is months old. We rebuild the books so every other decision has a floor under it.
Deep Leak Audit
$2,500
Financials, chair-time economics, optical margins, and vendor contracts reviewed together. Credited toward any engagement within 30 days.
Device ROI Analysis & Equipment Negotiation
from $2,500
The machine modeled before you finance it: revenue scenarios, payback timeline, and the quote negotiated on your side of the table.
Equipment Launch & Go-to-Market Plan
$2,500
Dry eye, IPL, or any new service line: pricing, packages, and a launch plan in hand before the device arrives.
On-Site Sales Training Day
$3,500/day
A day on your floor with your actual team: optical capture rate, second-pair conversion, and cash-pay consult conversion.
Pricing & Service Mix Overhaul
from $3,500
Exam fees, optical retail, and cash-pay services repriced on real unit economics, not habit.
Growth Retainer
$3,799/mo starting
A fractional CEO across finance and operations: full-service bookkeeping, biweekly sessions, initiatives executed monthly, and staff trained.
Essentials Website
$5,000
You bring the layout and samples you like; we build it fast on the same modern stack as this site.
Custom Website
from $10,000
Completely custom, built in-house: SEO engineered in, online scheduling wired up, and a CMS you edit yourself.
Exit Readiness Program
$25,000
National consolidators are buying optometry practices every month. Financial model to buyer standards, data room, and negotiation prep, built by the person buyers usually bring.
Medspa Launch Program
from $30,000
Turn the aesthetics device you already own into a cash-pay service line, or build a full medspa alongside the practice. Demand analysis, service menu designed by margin, device ROI, pricing and memberships, hiring, and the website, from the team that advises medspas for a living.
Finding a Buyer
Success fee at close
Sell-side process run end to end when you decide it is time. Structured per engagement.
You pay from results
Key Hire Search & Placement
Fee per placed hire
Associate ODs and the staff your growth depends on: sourced, vetted, and closed. You pay when they start.
You pay from results
Vendor Negotiation
Share of savings
Frames, labs, and equipment contracts renegotiated. We take a share of what we save you. No savings, no fee.
You pay from results
Start with a conversation.
Tell us what is keeping you up: the books, a device decision, staffing, or an offer from a consolidator. We will tell you honestly whether we can help, and what it costs before anything begins.
Text us about your practiceOr email hello@benchmark-advisors.com